Services
Four lines of work, one discipline
Most projects use two or three of them — which is usually the point of hiring one designer who can do all four instead of coordinating three suppliers who each do one.
01 — Research & product
UX research and product design
For digital products where the underlying system is complicated: transport and ICT platforms, internal portals, dashboards, booking and ticketing flows, service tools.
- Stakeholder interviews and problem framing
- User research, interviews and competitor review
- Customer segments, personas and journey mapping
- Information architecture and user flows
- Wireframes and clickable Figma prototypes
- Usability testing and iteration
Good fit if you have a product people find harder to use than it should be, or you are about to build something and want the flow settled before development starts.
02 — Interface
UI design and design systems
Interface design that survives contact with a real product team — documented, consistent and buildable.
- Full interface design, responsive and mobile-first
- Component libraries and Figma design systems
- UI and brand guidelines for digital products
- Accessibility review, contrast and state checks
- Annotated developer handoff and build support
Good fit if your product has drifted into five versions of the same button, or your team is rebuilding and needs a system rather than a set of screens.
03 — Commerce
E-commerce and website design
Storefronts and marketing sites designed around the way people browse and decide, built on Shopify, Webflow or a CMS.
- Catalogue and collection architecture
- Product page and checkout flow design
- Shopify and Webflow build, including Liquid
- Content structure and on-page SEO fundamentals
- Launch support
Good fit if you get traffic that does not convert, or you are launching a considered-purchase product where the browsing experience is most of the sale.
04 — Communication
Brand identity, decks and print
The communication layer around a product — often the part that decides whether the product gets funded or bought in the first place.
- Logo and identity systems
- Brand guidelines
- Pitch decks, proposals and investor presentations
- Annual reports and information design
- Packaging, book and print design
Good fit if you have a strong proposition and a presentation that undersells it. I have used UX-led storytelling and prototypes to help win a multi-million-rand contract; the deck is a design problem like any other.
How to engage
Three ways to work together
Project
Fixed scope, named deliverables, typically four to ten weeks. Quoted after a short scoping call.
Retainer
An agreed number of days per month for teams shipping continuously without a full-time designer.
Contract
Full-time, part-time or contract, working remotely. Open to flexible hours for time-zone overlap.
Pricing depends on scope, and I would rather quote something accurate than publish a number that is wrong for your project. Send a description and I will come back with a range.