Vasinova was incepted towards the end of 2024, initially designed around leather goods, namely, handbags.

Research was conducted in order to build a strong pitch. I designed a number of logos. After a long process of trial and error, a logo was decided on - designed by another designer.

During this process, foundation for the websites' branding and then UX foundation was established, undergoing iterations based on collections.

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These are initial shortlisted logo designs after a few stages of adjustments.

The logos in the brand colors that were decided on initially

I developed a brand guidelines and brand toolkit, iterating it with each stage

UXUI screens on Figma - export planning for website